YETI

PROJECT: SUSTAINABILITY OOH CAMPAIGN

YETI’s “For Every Single Use” global OOH campaign uses the inherent durability and longevity as the ultimate foil to single-use consumption and waste. After all, a YETI can outlive anything… except it’s usefulness.

Comparison of a YETI cooler and a disposable styrofoam one from the YETI sustainability campaign.
A person with a backpack looking at a series of street posters on a wall, featuring advertisements for YETI coolers and other products.
A beach lifeguard station with advertisement signs for YETI drinkware, showing a comparison between a wasted and a waste less reusable cup, on a sunny day with a clear blue sky.
Comparison of two travel mugs, one coffee-stained disposable cup on the left and a clean stainless steel YETI tumbler on the right.
Four sections showing different generations of YETI coolers and drinkware. Top left: an old, rusty cooler with the caption 'Generations to Break Down.' Top right: an empty plastic cup with a straw, caption 'Polluter.' Bottom left: a modern, white YETI cooler with the caption 'Generations to Break In.' Bottom right: a light-colored YETI mug with a straw, caption 'Commuter.'
Sign comparing single-use water bottles with reusable water bottles, with the text 'Single Use' beneath a crumpled plastic water bottle and 'Every Single Use' beneath a reusable water bottle.
A plastic shopping bag with a smiley face and the words 'Have A Nice Day, Thank You!', on a light gray background, and a YETI cooler bag on a dark blue background.
Red crumpled crushable cup with white lid on light gray background; red YETI tumbler with lid on dark blue background.
Billboard on top of a brick building advertising YETI drinkware, with the left side showing a discarded red drinking cup labeled "Wasted" and the right side showing a red YETI tumbler labeled "Waste Less." The building has a sign reading "All-Weather Goods & Supplies" and a logo of a blue cowboy hat on a horse. The sky is blue with some clouds.
Signboard with the words 'Carry Out' at the top, showing an image of a crumpled takeout bag with 'Thank You' written repeatedly, and below a tote bag with 'Thank You' on a label, in a store with shelves and display items in the background.
A poster comparing disposable items and YETI coolers with the captions: "Polluter" associated with a crumpled plastic cup, "Generations to Break Down" with a weathered trash bin, "Commuter" with a light blue YETI tumbler, and "Generations to Break In
Inside a train, with passengers seated and engaged on their phones, wearing masks. A poster on the wall depicts a plastic cup labeled 'Polluter' and a reusable YETI mug labeled 'Commuter' to promote sustainability.
Street scene showing a person walking with an umbrella past a building with three posters, including one advertising a K-pop concert and another showing a message about reducing single-use plastic and waste.
Street view with posters advertisement, including a large one for YETI bottles and a sign for Sleepare.com, with smaller posters on a graffiti-covered wall.
A woman walking past a wall with a series of posters on it. The posters compare polluters and commuters, with images of YETI coolers showing generations that break down and those that break in.
People walking on the sidewalk near a restaurant and a parking garage with informational posters about waste and reuse.
A woman riding a pink bicycle past a dark blue wall with four advertisements for YETI products: a crumpled red cup labeled 'Wasted,' a red tumbler labeled 'Waste Less,' a yellow smiley face to-go bag labeled 'To-Go Bag,' and a gray tote bag labeled '
Signboard showing options for beachgoers: a plastic bag labeled 'To-Go Bag' with a smiley face and a thank you message, and a cooler bag labeled 'Go-To Bag' with a YETI logo.
An advertisement showing a comparison between a dirty, old cooler labeled 'Generations to Break Down' and a clean, new YETI cooler labeled 'Generations to Break In'.
Billboard outlining eco-friendly water bottle reuse practices with images of a red disposable cup and a reusable white YETI bottle. The billboard emphasizes waste reduction and single-use elimination.